Sweet Chat with Lee Hnetinka

Sweet Chat with Lee Hnetinka

Meet Lee, the Founder of Darkstore + FASTAF, a delivery company bringing you unparalleled access to the things you consider essential.

How does a typical day include CBD?

I don’t typically sleep much so I’ve used CBD to help me get some well rest.

Social Stigma or Socially Acceptable?

Socially Acceptable


What inspired you to start FASTAF?  

There wasn’t anything that existed where I could get my favorite branded hand soap in two-hours. We can get groceries and other basic essentials in a quick and elegant way, but not brands that people have a high affinity toward.

What was the most challenging aspect of building FASTAF? Getting brands or consumers on-board?

DTC brands are of course over protective of their distribution channels, but we’ve quickly seen that script change and now getting an inbound of brands interested in working with us.

Favorite moment or memory while building FASTAF?

Holidays were crazy when we were selling PS5’s...


Launching a company and a calm, quiet mind usually don’t go hand in hand. What were your go-to tips to handle stress?

Working out and then enjoying a Sweet Reason afterwards, of course!

What are the items you order the most on FASTAF?

Recently, dog toys and treats. I add Moon Juice Almonds to my cart, those have been my go-to.

You must move fast, what does unwinding or slowing down look like for you?

Watching a movie and enjoying a nice meal


Favorite way to relax?

Just going outside and taking in the sun. I have actually started working outside on my deck and it makes the day so much less stressful.

Brand you love?

Grown Alchemist, Taika, and Aesop

Life hack of all life hacks? 

Black t-shirt, everyday.

Five things making your life sweet this summer...


1. Blue Star Donuts


2. My Steam Sauna


3. Beach walks with my puppy, Marylebone


4. The Feelist Do Not Disturb CBD Cream


5. Citrus Spice

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