Observations From Female Founders On: RESILIENCE

Observations From Female Founders On: RESILIENCE

For International Women’s Day, we asked 35+ female founders what observations they had since starting their businesses. Quickly, five themes emerged: community, motherhood, bias, self-discovery and resilience. 

Settle in as these six share their observations on staying resilient.

Allison Ellsworth, Founder of Poppi

"Throughout the years I have had so many doors slammed in my face, only to feel so defeated and frustrated. I look back now and I know everything happened for a reason. For every door that was slammed, a new one opened to an even better pathway. Everything happens for a reason and at the right time in your life. Stay positive, work hard, stay true to your values and the good things will come. Don’t force it."


Carina Chazanas, Founder of DedCool

"My advice would be: take things slow. This is not a race, it’s a marathon! It’s hard not to get wrapped up in what we’re seeing on social along side this “instant” world we’re living in. Remember, all things come in good time.
It’s not easy being a female founder (in a man's world). It’s important to take your stance and empower yourself by making your voice heard."

Gucci Westman, Founder of Westman Atelier

"Don’t be afraid to take risks. If you’re not challenging yourself, then you’re not learning. Pushing yourself to do new things grows your confidence."

Kate Miller, Founder of Miss Grass

"You'll be in many rooms with all men, who lead with ego, don't confuse that for expertise, and know the differences contribute to your strength."

Jenn Tardif, Founder of 3rd Ritual

"Things that matter take time."

Maggie Claude, Claude Home

"I believe I have thrived as a female founder. I constantly feel like I have to push myself to keep up and thats something that has benefited me and my business."

Carla Oates, Founder of The Beauty Chef

"When I began The Beauty Chef in 2009, I definitely experienced challenges being female in a few key areas of the business, especially finance and manufacturing. I really believe this is changing, however, there still needs to be a greater shift. I thrive by working with a fantastic team, many of which are women – who are smart, supportive, kind and collaborative. Our team has a strong ‘can do’ attitude that inspires me every day and are all passionate about spreading the good word of ‘beauty from within’."

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