I’m naturally a Type A, high strung person. I also have a lot of chronic illnesses, so anxiety and heightened nerves just run in my blood lol. I love using CBD to calm down when I need to take a deep breath and relaaaaax.
I’m an extroverted introvert meaning I recharge my battery by being alone. I love losing myself in a podcast or audiobook while going on a long walk or watching a movie and having an early night in bed.
Try not to worry. I once heard that worry is a down payment on a problem you may never have. It’s 1,000% not worth it.
I have mantras I repeat to myself throughout the day. Maybe I’m weird but I have this continual internal dialogue between myself and my intuition. I talk to myself like a friend and a mentor. It keeps me grounded and sane when I get overwhelmed. Some of my favorite mantras include, “Everything’s gonna be okay,” “The only way out is through,” and “It’ll all work out in the end.”
Doing what you love, having enough, and feeling comfortable and content.
There is something so soothing to me about a nostalgic, light-hearted, cheesy rom-com with wit, humor, and beautiful costume design.
I moved to LA from the Bay Area a few months ago and I just adore the vibe of Southern California. I love warm weather, sunshine, the beach, the desert, palm trees, and mid century design. There are so many areas to explore around here, it keeps me perpetually inspired.
It’s the organic, vegan skincare company I run with my mom. We’re still in the side hustle start-up phase, but our ultimate goal is to make the leap to full-time and we’re getting there. Drifter Organics is my little business baby and working on building what we created from scratch brings me endless joy. So if you love natural skincare that is cute, rooted in nostalgia, and likes puns, check it out and spread the word (no pun intended *wink*).
Meet Lee, the Founder of Darkstore + FASTAF, a delivery company bringing you unparalleled access to the things you consider essential.
]]>I don’t typically sleep much so I’ve used CBD to help me get some well rest.
Socially Acceptable
There wasn’t anything that existed where I could get my favorite branded hand soap in two-hours. We can get groceries and other basic essentials in a quick and elegant way, but not brands that people have a high affinity toward.
DTC brands are of course over protective of their distribution channels, but we’ve quickly seen that script change and now getting an inbound of brands interested in working with us.
Holidays were crazy when we were selling PS5’s...
Working out and then enjoying a Sweet Reason afterwards, of course!
Recently, dog toys and treats. I add Moon Juice Almonds to my cart, those have been my go-to.
Watching a movie and enjoying a nice meal
Just going outside and taking in the sun. I have actually started working outside on my deck and it makes the day so much less stressful.
Grown Alchemist, Taika, and Aesop
Black t-shirt, everyday.
Meet Lauren Haynes, an herbalist and Founder of Wooden Spoon Herbs, a company reconnecting people with nature through herbalism.
]]>Entrepreneur life is definitely glamorized! My days look like lots of computer work, meetings, checking in with our warehouses and manufacturers, managing a team, trying to eat healthy meals, bookended, hopefully, with some mindfulness and rest. I’m definitely reaching for the CBD when I feel a tension headache looming, though I make a point to have a “tea time” break at 3pm each day, and have some calming tea. Lately I’m drinking a blend of holy basil, anise hyssop, lemon balm, lavender and sage.
Socially acceptable!
Buckle up and be prepared to work harder and learn more than you ever thought possible.
Honestly, I just fell in love with herbalism and knew it was what I was meant to do. I wanted to highlight underdog medicinal plants like nettle, burdock and rose, versus just playing to the trends like adaptogens, superfoods, etc. I wanted to bring some grounded knowledge to the space, and had been studying herbalism for years. One bonus of focusing on lesser known herbs is that it’s way more sustainable, because many of them can be cultivated here in the US so the carbon footprint is lower and they’re more sustainable.
Oh gosh, I feel like I’ve learned so much. I’ve changed radically. I think the importance of vigorous goal setting and relentless drive is something I learned about myself. And I think business-wise, it boils down to being nice and working hard and never giving up.
I was really into home fermentation - kombucha, kraut, kefir. That led me to an interest in wild edibles, as a “value add” to my ferments, plants like nettle and burdock and violet leaf. Through learning more about the wild backyard plants, I saw so much crossover into “medicinals,” which was a totally new concept for me. It just blew my mind. I dove in and never looked back.
Several! Anxiety Ally is #1, and Rose-Colored Glasses is a close second. Country Women is great if you’re looking for a tea.
Driving to California and back with my boyfriend for West Coast Craft in SF and Mercado Sagrado in LA.
Haha! It’s a constantly evolving process. It took me years to get a handle on it. I meditate every morning, cut out coffee, make sure to exercise take magnesium daily.
A good book or awful TV show and a scoop of ice cream. A hot shower. A long, meandering walk in the woods.
Oh gosh… Maybe just reminding myself there’s no rush.
Achieving all your goals and then setting more
A typical day in my “lock down” life consists of working, hiking, eating, sleeping. I wish there was more but I do feel grateful to be working and have some normalcy in my life. As for Sweet Reason, why yes, it does! I love the Plum Blush.
1000% Socially Acceptable!
This is a marathon, not a race.
DedCool started as a passion project. I wanted to make non-toxic scents for myself to share with friends. I made a “vibes” page and the rest is history. It’s quite interesting starting a business from your passion- it forsure has its ups and its downs
Things don’t happen overnight. We get caught up in this “instant” world and we forget good things come to those who wait.
I love the smell of wet grass! This takes me back to my childhood. Scent is the strongest of all our senses and it's wild how scent can take you back to a time and place.
I was raised in a “hippy dippy” Los Angeles household. With that, I live a holistic lifestyle (resisted from my parents of course as all young kids do) and by my early adult years, I started to embrace a more plant based life. The foundation of DedCool stems from my roots and is meant to emulate myself as a brand founder.
Launching in Barneys NY in 2018 :)
That is very true, they don’t go hand in hand- Ha. My tip, take lots of baths and find the time to disconnect (something I am still working on)
Being “bad” at my phone and either hiking or taking the time to journal (this is a new quarantine activity)
Ground yourself and breeeeeeath
Work, Hike, Eat, Sleep & Repeat. (quarantine edition)
Put yourself first!
Venturing out to the farmers market- no clue why but buying food brings me so much joy.
Traveling (post pandemic), hiking, cooking, fragrance - making, drawing, interiors & DedCool (can that still be a hobby?) & Plants (I have 27 currently in my apt)
I am still trying to figure that out :) Will let you know.
Starface
The moon- can that be one?
Have a clean space! Your mind will be a lot more free (at least for me)
Hold On - Video Age
I can’t stop reading the news for the life of me (weight of the world issues) so the LA times.
My bestie, Waverley (she’s in NYC)
Meet Kerri Ciullo, a hand-embroidery artist who emulates nature and it's unique strength and intricacy in all her work.
]]>A typical day for me consists of my multiple treatment methods for the chronic illnesses I battle and managing my small business. Both are a full time job in their own regard. I deal with stress quite frequently and at times it feels like I can’t relax even when I’m exhausted. CBD has been beyond helpful in both managing chronic pain as well as anxiety/depression. Sweet Reason makes using CBD even sweeter.
I have always found my greatest inspiration in my own personal experiences as well as the intricacy of nature.
I’ve spent most of my life battling multiple severe chronic illnesses that left me housebound for many years. I found embroidery when I became too sick to even paint anymore. It was the one medium I could do lying down on even my worst days.
I think it’s very common for all artists to go through periods of stagnation in their work. I have definitely experienced those moments. I find that allowing my creative mind to take breaks has been the best way to allow new inspiration to emerge.
I have always been a very anxious person. Sweet Reason allows my body and mind to relax so I can put more energy into the creative process.
I believe that years of suffering with illness/isolation/depression definitely influenced a large portion of my older work. As I am healing, I’m seeing a lightness to my work that has been super refreshing. I think that amazing work can be the result of both pain and joy. Each is beautiful in its own way.
Yes, the natural world has always been my place of solace. I find my deepest sense of inner peace when I’m surrounded by the beauty of flora and fauna.
I definitely struggle at times. I’ve always been one to daydream a bit too much, though that’s when I stumble upon some of my best ideas. Finding CBD has been incredibly helpful in getting my mind to slow down so I can focus on one idea at a time.
It has quite literally been my savior and my voice for most of my life.
Over the last few years I’ve learned to unwind with forms of self care. Hot detox baths, cannabis, and sauna time have been my saviors.
Living up to your full potential and feeling good about what you’re putting into the world. As well as learning to love yourself, even if it takes a lifetime. Knowing that my work is admired has been such a beautiful form of personal success for me.
It’s definitely created some pressure to constantly produce new work, but I like that challenge. It has also allowed me to share my work and story with so many amazing folks. I feel truly blessed for that.
Shop the limited-edition I Heart Hemp Hat
Siete!
Spring
Be true to yourself
The entire Chemtrails over the county club album on repeat.
At the moment I’ve been obsessed with reading books on wild foraging edible herbs and flowers in my area.
Frida Khalo
This message is brought to you by Evening Blend.
]]>Natural sunlight during the day helps keep your circadian rhythm healthy. This improves daytime energy, as well as nighttime sleep quality and duration.
Turn off all your electronics two hours before bed. This will cue your brain for bedtime and your body will produce melatonin, which helps you relax and get a deep sleep.
A single dose of caffeine can enhance focus, energy, and sports performance. All things we don't need when trying to catch our zzz's
Being consistent with when you sleep and wake can help with long-term sleep quality. We're looking at you, weekends.
Alcohol is known to cause or increase symptoms of sleep apnea, snoring, and disrupted sleep patterns due to how it alters nighttime melatonin production.
This message is brought to you by Evening Blend.
]]>+ Room temperature Grapefruit Sweet Reason
+ 2 oz hot espresso
+ 2 oz freshly squeezed orange juice
+ Orange peel for garnish
Fill a glass with ice. Pour over 5 oz room temperature Grapefruit Sweet Reason, followed by 2 oz hot espresso and 2 oz freshly squeezed orange juice. Garnish with an orange peel (the swirlier the better)
]]>Follow us along as we name drop some of our favorite small businesses in the city. Whether you’re soaking up this sun this summer, sipping like a pro, or shopping for your space, we’ve got you.
]]>
Located in the Lower East Side, this home décor shop puts your aunt’s attic to shame. From rugs and vases to coasters and glass pipes, Coming Soon is the perfect place to browse for gifts or treat yourself to a one‑of‑a‑kind piece. They also offer in store pickup when you buy online!
Snacks, slushies, Sweet Reason, oh my! Located in Soho, The Goods Mart is a socially conscious convenience store that prides itself on offering healthier alternatives to some of your favorite treats. And yes, our friends at The Goods Mart also sell Sweet Reason!
Tucked away in Soho’s bustling neighborhood lives community green space, Elizabeth Street Garden. The local favorite has nearly 200 years of history as a recreational space and is well‑loved by both frequent visitors and those who happen to stumble upon it. On a Sunday afternoon, this is our favorite place to relax with a book, a coffee, and of course, a Sweet Reason.
This neighborhood market is tiny, but mighty. Located in the Lower East Side, Dimes Market offers locals a hub for fresh produce, homewares, books and skincare. If you’re spending the day in the area, make sure to also check out its sister restaurant, Dimes NYC, for Californian‑style fare.
This must‑see homeware shop in the Lower East Side is here for a good time, not a long time. Beverly showcases nostalgic home pieces inspired by her own Vietnamese heritage, all arranged beautifully in a quaint, dim‑lit space. If you’re in the area, you won’t want to miss this one‑stop‑shop!
Surrounded by tall trees + flowers blooming in the spring, you can find this beloved park in the heart of Alphabet City. Tompkins Square is the perfect place to sip on a Sweet Reason, have a picnic with friends, or to simply just people watch. If you’re feeling hungry, make sure to stop by Tompkins Square Bagels, just 30 seconds away.
With house‑made chai to‑go, a long list of pastries, and a cozy workspace, Pause Café fits the bill. Should an afternoon slump kick in, you’re just a few steps from caffeine or cannabis, in Sweet Reason form, of course! Find your favorite AM flavors inside.
We could spend hours in this store, no exaggeration. Located in Soho (or Greenwich Village), McNally Jackson Bookstore brings you Goods for the Study. This shop is home to greeting cards, stationary, and journals galore. If you’re taking a day for yourself, stop by for a little retail therapy.
This family‑owned, neighborhood plant shop is one big mood booster. Have a coffee, take home a plant, and flash a smile while doing it! There are many locations in the city, but we always find ourselves coming back to the Soho spot. They also offer delivery within NYC, perfect for this upcoming Mother’s Day!
Since I do lots of different work, every day can look different for me. I always start my day walking Charlie, my 4-year-old Labradoodle. This gets me into a good headspace and sets the tone for my day. It’s usually pretty hot where I live, so coming back inside my cool apartment and having a refreshing iced coffee is just *chef’s kiss*. Some days I focus primarily on design work, which consists of illustration, branding, animation, product and print design. Other days my focus shifts to nail art. This includes making nail art tutorials, taking photos, or teaching mani masterclasses. I try to combine the 2 as often as I can because I think that nails are another canvas, just super tiny! After I’m done with all my work for the day, I love to sip on a nice, cold Sweet Reason bev. It’s such a great way for me to unwind.
These days I’ve been super inspired by nature. I find the coolest plants and colorful flowers on my daily walks! I’ll usually snap a few photos of the things I find and use them to pull color combinations, shapes and composition for my work.
Growing up, I always knew I wanted to do something creative. I loved drawing, painting, lettering and taking photos. I went to Parsons School for Design where I majored in communication design. It was there that I established my foundation of design, but only after I graduated, was I really able to hone in on my skills and practice.
I like to scroll through Pinterest or my saved folder on Instagram and put on some good music to get my creativity flowing so I can start my work. My work area needs to be somewhat tidy or else I get very distracted haha. I totally have undiagnosed ADHD or ADD. If I ever feel like I can’t focus on a project or feel uninspired, stepping away from my work for a bit helps tremendously.
I have really bad anxiety which gets in the way of my practice a lot. When my mind is calm I am able to produce better, more thoughtful work. CBD has helped me to clear my mind during chaotic times. It’s kind of like the giant deep breath you forget to take.
My answer to this question is very similar to my previous one. When I’m feeling anxious, I either feel inspired to create or the complete opposite. A lot of the work I’ve created has stemmed from the way I’m feeling - good or bad. I find that so many people resonate with work that is raw and real; work that allows you to see the artist’s hand and heart in it.
I love taking baths. I feel like it’s the only way for my entire body to fully relax.
I definitely don’t think there’s one answer. Ultimately, if you feel fulfilled, I think you’ve unlocked the code to success. At least that’s how it feels to me. Being able to make a living doing something that makes me feel fulfilled every day is successful in my book.
Social media is one of my main sources of inspiration, whether it be Instagram, Pinterst, Youtube, Tiktok, etc. Learning from other designers and creatives really impacts the way I create. Obviously, I have my own style and aesthetic, but seeing my peers’ work definitely inspires me to create.
Literally everywhere! (Besides social media, of course) fun patterns, flowers I see, even my own artwork! I love bringing my nail art and digital art together - I’ll design an art piece and then paint my nails with that same design or vice-versa.
Cuticle care is the one thing I find elevates any manicure! Put on your favorite serum for hydration.
I love cute and simple floral nail art - it’s my go-to easy and favorite. There are so many fun color combinations you could do!
The Billie Eilish documentary “The World’s A Little Blurry”
Kindness over everything.
Olive & June
I’ve been listening to a lot of Abba lately - they literally always put me in a good mood. Also anything Phoebe Bridgers - I love her so much. Paul Simon, too.
Cobalt blue + cotton candy pink
It’s Ok To Feel Things Deeply by Carissa Potter
Billie Eilish!!!!
After experiencing firsthand and witnessing time and time again the life-altering effects these teachings can have on our mental, emotional, and physical wellbeing, I made a commitment to share them with anyone curious enough to learn more.
Mindfulness is the antidote to much of the self-imposed suffering we needlessly endure. When we find ourselves stuck in a story, worrying about the future or replaying the past, engaging with the present can anchor us back to all that is vs all that isn’t.
Hah! I love that you picked up on the hypocrisy of it all. To be honest, I have bouts that leave me feeling like the last person on earth who should be doling out advice on finding balance, but the days when that ever-elusive flow state does set in are almost always the same days when I’ve gotten out of my own way by remaining in service to something much larger than myself.
Be excellent to others, be patient with yourself.
There’s always a 3rd way.
Massaging my tired feet with Earth.
Wintering by Katherine May
Wintering by Katherine May
I honestly just really have always loved the energy of certain artists since I was young. I am driven by the energy of long-passed and now older artists. There is just something about nostalgia and a place in time that is really inspiring and motivating to me. I do love nature and that’s been a huge drive in my work, but now that I’ve had the space and resources to create more paintings, the process is inspiring in itself. How the paint and brush touch canvas, how things dry, how the different elements of my medium interact. I just love being able to translate my love and romanticism into physical work.
CBD has been such a gift over the last couple of years. I had a serious health event over three years ago, I’ve thankfully healed in the many ways I was struggling with, and CBD became the one thing I could use to help take the edge off of my anxiety and light depression. Drinking is fun, but CBD gives you a chill without a headache or just generally crappy feeling. Plus using CBD helps my creativity. Who knew being relaxed is good for work!
I love music a lot, I make playlists every month with song I have on repeat and that are special to me. That and making ice cream.
It’s actually a brand I’m working on right now! The founder is so incredible and I’m really excited for her mission and visions. It’s launching this year, and it’s the first time I feel like I’ve been able to own a brand and give it the life it deserves.
Both! I’ve adapted a much better sleep schedule because I was staying up until 2-4am a lot in 2020. I feel my best when I have a full nights sleep and balance my schedule to-dos.
Sandy Liang
Using a toothbrush to hold my hair in a bun when I’m washing my face and can’t find any hair ties
Tomorrow’s Dust by Tame Impala
The Song of Achilles by Madeline Miller
Sex, Death & Money
Helen Frankenthaler
Rihanna (my birthday twin)
I love the Grapefruit!
]]>Say hello to this week's micro chill (aka a five-minute or less meditation)
]]>
1. Lie down and keep your chin up
Lie down + stretch your arms out to the side of your body in a 'T' formation and slightly lift up your chin to the ceiling. This position opens up your chest and neck where we hold a lot of our tension.
2. Focus on your breathing + settle in
Settle into the present moment. Take several deep breaths, and pay attention to how the breath is moving in and out of your body.
3. Allow your eyes, forehead and jaw to soften
Melt away tensions you might be holding, and focus on the now.
4. Shift mouth breathing to nose breathing
Transition your breath into a deep inhale through your nose and as you exhale through your nose make the exhale twice as long as your inhale.
5. Introduce the 'Let it go' mantra
Once you’ve established a good pace for this breathing technique, pair it with the mantra, 'Let it go.' Softly say these words in the back of your mind to help you release any stress and tension that may be weighing you down.
6. Wake up your body
Return back to the present moment by wiggling your fingers and toes and then gently opening your eyes.
]]>Rose Lemonade Spritz ft Lemon Rhubarb Sparkling Water
*Sunshine recommended, but not required.
]]>+ 1 Lemon Rhubarb Sweet Reason
+ 1/2 lemon, juiced
+ Dried rose petals
+ 1/2 tsp sweetener of choice
Fill an ice cube tray with distilled water and dried rose petals. Let freeze. Fill a glass with rose petal ice cubes. Add lemon juice, sweetener and top with Lemon Rhubarb Sweet Reason. Stir until combined.
+ 4 bottles of Lemon Rhubarb Sweet Reason
+ 2 lemons, juiced
+ Dried rose petals
+ 2 tsps sweetener of choice
Fill an ice cube tray with distilled water and dried rose petals. Let freeze. Fill a jug with rose petal ice cubes. Add lemon juice, sweetener and top with Lemon Rhubarb Sweet Reason. Stir until combined.
]]>For International Women’s Day, we asked 35+ female founders what observations they had since starting their businesses. Quickly, five themes emerged: community, motherhood, bias, self-discovery and resilience.
]]>"I am one of three female cofounders at Hilma, and we have been blown away by the community of female investors and founders that have helped us along the way and become our mentors and friends. While there are still areas of the startup world and investor community that are very male-dominated and lack general representation, our experience has shown that there has been an enormous amount of progress in the last 5-10 years to bring more incredible women into the fold. There is a lot of power in a network, and being part of an inclusive one is fundamental to the success of any founder – there's still much more to do to open opportunities to talented people from underrepresented groups."
"Your support system, circle of advisors, and caliber of your mentors is everything. Having those in place can help you hire better and smarter people, level up your company, and grow faster. I think male founders inherently have access to a certain "boy's club" of investors, angels, former coworkers, and other founders. That "club" might help them poach great candidates from other male-founded companies or get a war chest of funding from a VC that knows your CTO. It's a web of support, deal-making and connections that women sit right outside of. Lately, we've been expanding our network and really focused on finding experienced and well-known mentors, advisors and consultants, and it has completely changed how we view our business, opportunities available to us, the types of candidates we're meeting, and the connections we're making. And a lot of those mentors, advisors and consultants are highly accomplished, well-networked women - not men - who want to see us thrive and succeed."
"As a female founder I’ve thrived from working in an industry that tends to cater to women. 95% of my customers are women sending other women flowers (whether it be their best friend, mother, grandmother, etc). I usually just design pieces that I like or that I'd would want to receive. I don’t have to try to to think of what my customers like, because usually what I like they will too."
"One thing I think female founders have advantage with is creating real community around their brands. I think communication, transparency, and brand building in a collaborative way that gets users and customers engaged and bought in to your mission is something I’ve seen come naturally to myself and other female founders. It’s such a strength and creates true staying power for a brand to have a rich, engaged community around it!"
"One of the things I'm most proud of is building a real network and community of female founders to have honest conversations with. We're not alone in navigating this journey. It's hard and presents challenges often, so why not build a support system of other women going through the same experience? Many of these founders have ended up being a part of our Seedling program, serving as mentors to our larger community."
"While I have no frame of reference, obviously, for what a male founder's network looks like, I am endlessly inspired by and delighted with the totally organic nature of my relationships with other female founders, many of whom I've connected with via mutual admiration through social."
"In the early days of starting Cure, I struggled to find female investors and mentors. Considering 90% of venture capitalists are men and only 20% of founders are women, it makes sense that this isn't easy to do. This year, I've made it a goal to bring on more female investors. I started by making a list of female founders I admire and actively began reaching out to get their advice and see if they might be interested in investing. So far, I've managed to bring on 3 new female investors!"
"One thing I’ve learned as a female founder is that I am not alone. We are a tribe. I have the support of so many other incredible other females. I feel so lucky."
"The most unexpected - and welcome - surprise as a female founder is the opportunity to propel other women forward. Doing what I'm doing has had the unexpected upside of inspiring others to become founders too - simply by showing them what is possible. Being one of the first isn't easy - but it's important."
"My best advice for budding female founders is to develop your own entrepreneurial community. I’m lucky to have an incredible partner and roster of female led clients to constantly learn from and I credit that exchange of knowledge and resources with helping to grow our business significantly."
For International Women’s Day, we asked 35+ female founders what observations they had since starting their businesses. Quickly, five themes emerged: community, motherhood, bias, self-discovery and resilience.
]]>"The challenges of being a female founder — being different in your space — are well known. But being different also means you’ll think differently, and that’s exactly what being a founder is all about. So my advice: don’t waste your time worrying about how being different will stand in your way, focus on how being different is exactly what will make you succeed."
"Time management is important for everyone, but even more so as a founder and in particular as a female founder with young children. The only truly finite resource is time so making sure every minute counts whether with work or with family has been crucial!"
"One thing I've learned as a female founder is to balance both the masculine and feminine within me. I try to operate with both my masculine drive ("let's go go go/make this happen/push it") and my feminine desire ("I want intimacy, connection, and to be in the present"), and I feel the most whole when I do this."
"You are your best asset: believing in yourself and your unique, authentic perspective yields incredible power. Knowing this, and if it feels right for you, starting to build your social presence early can be a huge asset as you pitch and grow your business. I wish I'd done it sooner!"
"Business is an intuitive process. Intuition is one of those lesser described business skills that gives you incredible leverage. As females, intuition is one of our natural gifts. Honing and trusting it has allowed me to thrive."
"Oftentimes we spend a tremendous amount of time ensuring that everything is absolutely "perfect" before moving forward or launching our business. I now fully appreciate that the tweaks, pivots, and gradual fine-tuning are all part of the process of building a successful brand, and the notion of waiting until every element is perfectly aligned has the potential to actually slow growth and creativity in the long run. Just start!"
For International Women’s Day, we asked 35+ female founders what observations they had since starting their businesses. Quickly, five themes emerged: community, motherhood, bias, self-discovery and resilience.
]]>"Throughout the years I have had so many doors slammed in my face, only to feel so defeated and frustrated. I look back now and I know everything happened for a reason. For every door that was slammed, a new one opened to an even better pathway. Everything happens for a reason and at the right time in your life. Stay positive, work hard, stay true to your values and the good things will come. Don’t force it."
"My advice would be: take things slow. This is not a race, it’s a marathon! It’s hard not to get wrapped up in what we’re seeing on social along side this “instant” world we’re living in. Remember, all things come in good time.
It’s not easy being a female founder (in a man's world). It’s important to take your stance and empower yourself by making your voice heard."
"Don’t be afraid to take risks. If you’re not challenging yourself, then you’re not learning. Pushing yourself to do new things grows your confidence."
"You'll be in many rooms with all men, who lead with ego, don't confuse that for expertise, and know the differences contribute to your strength."
"Things that matter take time."
"I believe I have thrived as a female founder. I constantly feel like I have to push myself to keep up and thats something that has benefited me and my business."
"When I began The Beauty Chef in 2009, I definitely experienced challenges being female in a few key areas of the business, especially finance and manufacturing. I really believe this is changing, however, there still needs to be a greater shift. I thrive by working with a fantastic team, many of which are women – who are smart, supportive, kind and collaborative. Our team has a strong ‘can do’ attitude that inspires me every day and are all passionate about spreading the good word of ‘beauty from within’."
]]>For International Women’s Day, we asked 35+ female founders what observations they had since starting their businesses. Quickly, five themes emerged: community, motherhood, bias, self-discovery and resilience.
]]>"I worried that my age would have a negative impact on fundraising. I was in my mid-thirties when we started and most founders raising seed capital were young men. I was concerned that investors would, perhaps unconsciously, make judgments about my abilities based on how different I looked and acted. But here I am – 10 years and several funding rounds later!"
"When female CEO's are blunt and direct in the workplace, they can be called the B word, or are said to be unreasonable, crazy, or too nit-picky -- whereas when male leaders are direct with feedback, they are considered strong and diligent. I have unfortunately witnessed or dealt with several employees who exhibited sexism toward me without realizing it, whereas they seem to worship men when they say the exact same thing. The unfortunate thing is that the people I've witnessed this unconscious bias the most from are female employees, and less so male employees. I've heard much more successful female CEOs tell me (in an off the record capacity) that this would likely happen, but I've been so surprised to see it to be true in many situations."
"Surround yourself with other female founders you can learn from, and if you're going to raise capital, make sure you have female investors on your cap table and on your board. It's amazing how supportive women are of each other, and I have amazing female founder friends + a few amazing female investors. I have been able to learn so much from them and I know they are always a phone call to think through any biz challenge with me. This kind of support is really important especially when (inevitability) the big challenges come up."
"The BEST thing about being a female founder is that it now feels like women can play on the same playing field as our male counterparts. It feels like we’re earning the same respect. One thing I have observed is that there is still a subconscious expectation for women to be a role model/mother figure both at home and at work where men do not have that expectation."
"I’ve struggled with the double standard for women, the feeling that there’s no “right way to be.” You can’t be too tough or too soft. I’ve realized over time that I just need to be myself-- lean into my own strength and who I am authentically in order to be and feel successful."
"I wish I knew more about the discrepancy in funding available for female founders & how there’s even more of a gap for black women. It cannot be denied that you need a good amount of capital to be able to scale your business. I’m thinking about this now as I near year 3 but I wish I had done more to set myself up financially because it’s difficult for female founders."
"As a founder, who happens also to be a woman, I've learned that there are still a lot of investors out there who think it's okay to ask a woman founder what they would never dare ask a man. I've had investors comment on my age during pitch meetings and pointedly ask whether I'm planning to have a baby on their watch. Don't tolerate that. Surround yourself with people who support you and respect your right to take up just as much room as the men out there, to have kids, and to live in balance in whatever way feels healthy for you."
"As a female founder, there is an expectation to be almost over-the-top with my "female founder-ness." I think it is such a beautiful thing to embrace, but I also think that that there is pressure that is put on female founders to make their identity and brand identity surrounding their femaleness."
"In my experience, there is more pressure on female entrepreneurs to share different aspects of their lives to create an example of a ‘woman who can do it all.’ This is tough, because ‘doing it all’ can be very subjective depending on who you’re talking to. On the flip side, there can be a lot of beauty that comes from sharing who you are with your customer!"
"I wish female founders were asked more often how our feminine qualities, such as our female intuition, serve as an advantage in business. I wish we were celebrated for the strengths that make us women, rather than pressured to adhere to the traditionally masculine energy of business. I hope both women and men ultimately feel comfortable leading in their feminine energy in all aspects of life, setting a new tone for future generations."
]]>For International Women’s Day, we asked 35+ female founders what observations they had since starting their businesses. Quickly, five themes emerged: community, motherhood, bias, self-discovery and resilience.
]]>"Getting pregnant was one thing I worried about that didn't end up mattering. We were in the midst of our first fundraise when I got pregnant for the first time (alongside Meredith, my cofounder), and I was so scared of telling investors for fear that it would deter them from believing in us. I was scared about what would happen to the business when we had the babies. Welp, we ended up being oversubscribed in our pre-seed round AND we were both so committed to our "third baby" that the business was able to chug along despite the fact that we each took maternity leave (albeit, condensed) and continue to prioritize being good moms and spending time with our kids alongside being good business owners."
"Since becoming a mother I’ve been overwhelmed by the outpouring of support from other female founders and customers. Balancing family and entrepreneurship is a challenge indeed and I feel so grateful to have such a kind, caring and understanding community."
"Balancing being a mom and a founder is not easy but can be an asset. It makes you prioritize more, makes you more empathetic and helps put problems in perspective."
"As both a mother and a founder, I am expected to be ‘on’ at all times. When I’m not working I’m putting my son down for a nap, when I’m not taking care of my son I’m on calls with investors. The hustle never stops because both of my babies require my undivided attention. But finding joy in the chaos is the power of the female founder."
+ Grapefruit Sweet Reason
+ 1 grapefruit
+ 1 jalapeño
+ Ice
Juice 1/2 a grapefruit and set aside. Thinly slice jalapeño. Combine Grapefruit Sweet Reason, grapefruit juice, sliced jalapeños and ice in a glass. Garnish with jalapeño + grapefruit slices.
]]>+ Strawberry Lavender Sweet Reason
+ 1/2 cup frozen blueberries
+ 1/2 cup water
+ Lavender simple syrup
+ Ice
Place blueberries and water in a pot + mash the blueberries to let all the juices out - keep on low heat for ten minutes. Pour the blueberry juice into a cup with a strainer to separate the berries. Combine Strawberry Lavender Sweet Reason, lavender simple syrup, blueberry juice and ice in a glass. Stir + enjoy!
]]>Sweet Reason's Evening Blend is made with eight calming herbs + adaptogens in therapeutic dosages for noticeable sense of calm + none of the hangover. Created for the nights you want to give your liver a break and do your mind and body some good.
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Calms the mind + balances the body.
Relaxes the mind and body + helps with sleep.
Improves focus and relaxation + eases tension, restlessness, irritability.
Boosts concentration, improves energy and cognitive performance + reduces mental and physical stress.
Anti-inflammatory + decreases stress and anxiety.
*does not contain caffeine
Eases stress by reducing the body's "fight or flight" response + acts as a sleep aid.
Improves mood and cognitive function + reduces stress.
]]>
Get in a comfortable position lying down on your back. Close your eyes.
Take two “falling out” breaths - deep long inhales through the nose, and long loud exhales through the mouth.
Begin box breathing sequence:
[Breathe in through your nose for 1-2-3-4
Hold your breath for 1-2-3-4
Exhale lightly through your mouth for 1-2-3-4
Empty out remaining breath for 1-2-3-4]
Now, that's one rep. Try 10-20 reps depending on how you feel.
Close out with two falling out breaths again.
This will helps regulate your breath and flush out all the old, tired energy.
Out with the old and in with the new. Now, be on your way to a refreshed you.
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Close your eyes.⠀
Visualize and focus on the tension leaving your body - from your head to your toes like a river flowing, like a piece of ice melting.⠀
⠀
Focus on a 5-count breath.⠀
Slowly inhale from the belly.⠀
Then into ribs.⠀
Then into chest.⠀
Up into crown of the head.⠀
Then gently hold the breath for the fifth count.⠀
⠀
Reverse this process on the exhale for another 5-counts.⠀
Continue this for 5 minutes and thank yourself for treating your mind + body to a brief moment of calm amidst all of this chaos.
]]>For all you matcha lovers (us included), this is about to be your go-to.
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Ingredients:
+ 1 tsp matcha powder
+ Strawberry Lavender Sweet Reason
Directions:
Whisk 1 tsp matcha powder into 1/4 cup of warm water. Fill a glass with ice and add the matcha water mixture. Top with Strawberry Lavender Sweet Reason.
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I started JIGGY out of the joy and relaxation puzzles bring me, so felt there's no better pairing than a delicious, calming beverage and I love Sweet Reason's mission around physical and mental health.
The perfect evening unwind is my favorite Thai take out, a hot bath, my robe and settling in to puzzling with an audiobook or music on and beverage in hand.
We both believe in slowing down, in calmness and presence - and puzzles + Sweet Reason is the perfect recipe for mindful mornings and slow evenings.
For me, "calm" has evolved over the years and now it really means being present and in the moment. There are so many distractions and as a business owner and solo founder, I always feel my time, energy and attention being pulled in a million directions, but I try to remember this quote I heard that's so simple but really connected with me, simply "be where your feet are".
My favorite Sweet Reason flavor is the Citrus Spice - it's so comforting and warming for these winter evenings.
Each day can look pretty different in terms of my schedule, so I try my best to go with the flow. I have 6 daily practices that help create some consistency to my fluctuating agenda, which include: stillness, movement, nourishment, laughter and love, and using my creative outlet. Drinking Sweet Reason during my evenings is a great alternative to alcohol, while providing a moment of relaxation and enjoyment to end my day.
I started using CBD about two years ago when exploring more intentionally with different wellness products. It’s definitely a product I plan to keep using in my daily routine.
It’s becoming more and more socially acceptable- which is great!
Stay focused on your ‘why’ and lead with intention.
I have experienced difficulty with my mental health in the past, and I wanted to design a digital platform that broke down the nuances of mental health awareness and education that didn’t feel so clinical. Wellness is more than how we look, it’s about a comprehensive perspective on all the aspects in our lives that make us healthy.
I have to take my own advice. I can’t tell my community to rest and practice self care if I’m running off fumes myself.
In order to stay mission driven and positive, I try not to get caught up in numerical value too much. The amount of followers, likes, comments, shares, etc., don’t determine the value of my work and my mission which is to initiate collective healing for my community. I know what I create is important, sacred, accessible, and meaningful and that alone is enough for me.
The first thing I’d say is listen to us without forming rebuttals. Far too often as women of color, especially Black women, we don’t even have the space to share how we feel without experiencing resistance as a reflex. And of course, making resources, information, and healthcare as accessible as possible is key.
When I feel stressed, I like to say it out loud and give that emotion some space. From there, I can either keep stressing out, or breathe and come up with practical next steps. The latter is what usually saves me more time and energy, so I try to go with that as much as I can.
Lately, I’ve been really interested in learning more about energetic shielding, which is basically just setting boundaries but to the next level and a bit more spiritual. As someone who holds space for many people, both professionally and personally, I’m learning that self preservation is essential for what I do, and it serves both my best interest and my community’s best interest when I replenish my energy source.
I am literally fascinated by Black women every single day. Not a day goes by that a Black woman doesn’t impress me, uplift me, motivate me or support me. Black women are my muse. It’s magical.
A conscious creative, a student of life, a Brooklyn adoptee.
Spend the first hour of your day offline. Meditate, stretch, journal, drink some tea, shower just spend some time with yourself before you interact with the rest of the world.
Painting, gallery and museum hopping, Korean BBQ, making plant based meals, being a plant mom.
“Some people will not like the new you”- Dr. Thema on growing pains
Inner peace and abundance.
Movita Organics which is a Black woman-owned organic supplement company!
Night owl
Pick an ‘errand’ day (to do laundry, food shopping, meal prep,etc.) during the week so you have more time during the rest of the week and weekend to focus on what’s important.
‘Hit Different’ by Sza
All About Love by Bell Hooks
Frank Ocean or Solange. Both of their music has brought me so much inspiration.
It’s the Peach Jasmine for me!
]]>We're staying balanced this MY January with a mix of mocktails and cocktails. Here are two of our go-to's brought us by Camille of The Cocktail Snob.
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Ingredients:
+ 2 ounces lemon juice
+ 1 ounce rosemary syrup
+ 4 ounces Grapefruit Sweet Reason
+ Rosemary sprig, for garnish
Directions:
1. Combine all ingredients in a glass with ice
2. Stir to combine
3. Garnish with a sprig of rosemary
Rosemary Simple Syrup:
Combine 1 cup water with 1 cup sugar in a small saucepan over medium heat. Stir until sugar is dissolved. Add 1/4 cup of rosemary leaves and let simmer for 2 minutes. Turn off heat and let steep for 30 minutes. Strain into a container.
Ingredients:
+ 2 ounces gin
+ 2 slices of cucumber
+ ¾ ounce lime juice
+ ½ oz elderflower liqueur (i.e. St. Germain), optional
+ ½ oz simple syrup
+ Lime wheel, for garnish
Directions:
1. Muddle cucumbers and simple syrup together in a cocktail shaker
2. Add lime juice, gin, elderflower liqueur, and ice
3. Shake until chilled
4. Pour into a glass
5. Top with Sweet Reason Cucumber Mint
6. Garnish with a lime wheel
]]>I’m currently a full time student so my days are usually spent going to class (virtually!), doing readings, and writing papers. Getting outside is really important to me too, whether it be taking a walk or doing some yoga in the park. I’ve been loving sipping on some Sweet Reason after I’m all done with my responsibilities for the day. It helps me decompress and take everything in.
There’s probably not one thing that brings me the most inspiration but the concepts in my work are often motivated by the desire to create something surreal and otherworldly. I try to achieve that in a variety of ways: through color, form, or familiar imagery. In that sense, my “greatest inspiration” is probably the little sights and feelings I experience in my day to day. Things reorganizing my room in a new way or trying a new kind of meal.
I’ve always been excited by all kinds of mediums, and definitely still am, but I think I fell into digital because of how accessible it was. After getting a hand-me-down Ipad I knew I wanted to try tablet drawing, and the fact that I could do it literally anywhere, let me build my own digital drawing language. While digital is my medium of choice, I think it’s so important to play around with other kinds of mediums to see how they can inform your overall process. I recently started doing some relief printmaking and it’s such a tactile process that drives me to think more about the digital elements of my work.
All the time!! Particularly now with lots of school work and not a lot of places to escape to. I don’t think I have a one-stop cure for creative ruts but my biggest piece of advice would be to not fight it. When I’m not feeling like drawing, and I try to force myself, it usually ends with me feeling frustrated. Try to get out of your bubble and see where you can find some non-traditional inspiration.
Sweet Reason lends itself to my state of mind more than anything else. It gives me a little bit of needed relaxation so I can stop and ask myself, “What am I doing right now versus what should I be doing for myself?”. In that sense, it really adds an element of self care and mindfulness to my practice.
Creativity is definitely more accessible to me when I’m in a good state of mind. I don’t think that necessarily means not feeling busy or overwhelmed, because I’ve made some of my best work when I’ve had 100 other things to do. It’s just that, when things are in perspective I’m able to appreciate the pure joy of what I’m doing. I guess it’s about taking pleasure in the little things, and Sweet Reason definitely lends itself to that.
I’m thinking a lot more about mindfulness these days and trying to incorporate some mindful practices into my days. When I can, I love to get outside and do some Yoga. But, I really think it can be as simple
I’ve always loved bright colors and contrast. Finding color palettes is really just a lot of trial and error. Often, I’ll get obsessed with a particular color palette and literally ONLY work in those colors for a couple weeks before I decide I need a change.
A lot of my work happens on the screen, as I create using a tablet, so it’s important to make a distinction between “good” and “bad” screen time. If I want to not be constantly checking my phone or laptop I have to make a concerted effort to put those things far away from me or in another room. When I do this, creating is definitely more rewarding and more visceral.
Once I have an initial idea, I’ll usually start out with some rough sketches for directions it could go in. A lot of times, I’ll let that sketch marinate for a couple hours or even days before I fully flesh it out.
I’ve found that I can’t work on one thing for too long. If I have a couple of things to do, I’ll work on one for 30 minutes, take a break, change location, and then work on something else. Even then, focusing has been a big challenge during quarantine so I try to let myself have as many breaks as I need.
I seriously think art is a kind of expression that can’t really be translated by any format of language we currently have. To me, it’s a combination of feeling, experience, and living. The fact that it can be explained in so many different ways, or not at all, is representative of the fact that there’s more to our lives than standard ways of thinking and acting. Art is really grounding in that way. It helps you look past the muddle of everyday life and think, “Wow, okay I have this inside me so what else is there?”
I’ve always been so inspired by Amber Vittoria and the way she rethinks the female form. She has this visual language that’s so exciting.
For me, unwinding means recognizing when I need a break, taking that break, and having no expectations for that break. Even if that means scrolling through social media for 20 minutes I try to not let myself feel guilty about it.
I’ve been trying to detach my definition of success from the traditional view of money and accomplishment. I’d like to think my greatest success will be when I reach a point of contentness with who I am, regardless of what I have and don’t have at that point.
I’ve been getting really into finding new music and creating new playlists lately. Usually, I’m the kind of person to listen to the same 15 songs on repeat for months, but I’ve been finding a lot of value and creating soundtracks for different moods. It helps me distinguish between the different elements of the day when I’m mostly stuck inside.
Social media is a HUGE positive and negative influence on my work. There’s so much amazing inspiration out there, but at the same time, it’s easy to compare yourself to everyone else.
heyrooted.com
Make yourself breakfast everyday
Hello Hello Hello by Remi Wolf
Lime green
The Color of Law by Richard Rothstein
My grandma who I was never able to meet
I typically wake up early, go for a run or head to the slightly dingy (but useful) gym in my building, pop back up to shower, listen to a podcast, and make a small breakfast. I work from 9:30 until about 8pm most nights, and then I really make a point to shut off and take a break. I will use CBD here and there in the morning if I am feeling anxious, or add it to my tea or hot drink when I settle down at night for trash TV bingeing or reading in bed. I’ve definitely become super accustomed to settling down with a Sweet Reason, too. The plum blush and peach jasmine flavor are *chefs kiss* !
I definitely struggle to wrangle my anxiety from time to time, and when I discovered CBD in 2018, I thought it might help. I don’t use it as much anymore - my anxiety has been more under control, for sure. But I like knowing I have something in my toolkit in case it acts up, or something I can turn to to help calm down the incessant voices in my head when I just want to relax at night.
I decided to go ahead and attempt a Dry January to kickoff 2021, and Sweet Reason has become my new go-to bev at night. I used to settle down with a glass of wine, or two... or three... before bed, as a way to tell my brain it's time to chill and relax. I've ended up sneaking sips of wine or beer here and there if my boyfriend is drinking, but for the most part, I'm trying to become less reliant on alcohol as my trigger for "rest" and finding new ways to relax after work. This typically involves cooking for pleasure, reading a book, or going on a night walk with our pup before cozying up for murder myseries on the couch!
Socially Acceptable at this point! Do your thang!
My one major tip would be: make sure you’re extremely passionate about what you’re working on and bought-in for the long haul. This is a GRIND - and you need the stamina and the internal commitment to ride the lowest lows.
My mom started and ran her own small business and I worked retail growing up in California. Alana, my co-founder and I, met at a technology startup back in 2014 and started sharing stories about our love for independent brands, designers and small businesses. We both loved going around local flea markets and supporting the vendors and makers. We wanted to build a business that put more money in their pockets and really helped them shine and grow.
That small business owners and product-based entrepreneurs are some of the most inspiring, hard-working, resilient people on the planet.
We are all about connecting like-minded brands and retailers and building a wholesale ecosystem around community, not just transactions. If COVID has taught us anything, it's that a sense of true partnership can make or break a wholesale relationship. The digitization of wholesale has made placing and receiving orders so much more efficient for brands and retailers, but from where I sit, it seems like a lot of that relationship-building has been lost along the way. And we want to facilitate that sense of community and connection we’ve all been missing. We do this through our newsletters, our new connection tool, Bulletin+, and so much more.
As with any marketplace, you are always trying to find a delicate balance between supply and demand. We can find so many incredible brands we want to work with, but it is our job to make sure that once those brands join Bulletin, they are successful. We are always working to bring more retailers into Bulletin so we can work with as many incredible brands as possible. The toughest part is definitely striking that balance, but the best part is scouring Instagram and press and the whole entire internet to find brands we know our retailers will love.
Entrepreneurship can feel super isolating. I feel so lucky to have someone to go through the ups and downs with. My favorite memory is probably right after we found out we closed our biggest round of financing. I was in absolute shock and almost couldn’t believe it was happening - I couldn’t process. I saw the words coming out of the investor’s mouth, but I felt disconnected from those words. They didn’t sink in and I just sat with a blank face. Alana grabbed my knee and looked me in the eye like “no! This is good! This is good news!” As soon as we left the restaurant we got in an Uber and started screaming and shrieking. Once we left the car, I just threw up everywhere and Alana couldn’t stop laughing. She like, didn’t even want to help me because it was just so ridiculous. We started walking up the stairs to our motel room (we were taking meetings in Mountain View) and I puked again, projectile-style all over the stairs. I have ever seen her laugh like that. It’s just nice to live this surreal, sometimes ridiculous life together, side by side.
I honestly love laying in my bed and just closing my eyes. With COVID, that’s been one nice silver lining. I like having time to meditate and breathe and process when I get stressed, and having easy access to a quiet, private space has definitely been helpful.
I am going for runs. I feel like 2020 has left me with a lot of pent up energy I’ve been storing in my chest. The runs help me stabilize and keep my mind clear.
My boyfriend, honestly. He is running an early-stage startup and shows so much strength, resilience and patience. He is earlier on his journey than I am and when I get tired or jaded, his energy definitely does inspire me to keep going.
I’d say my lifestyle is messy but consistent, stylish but not stuffy, homey, spontaneous, and often - quite dramatic.
Breathe in and out for 8 full seconds, eyes closed.
Journaling, writing, reading, baths, making music!
“Be Good On The Inside.”
Being as close to the version of you that 8-year-old-you wanted to be.
Morning: Chloe Ting workouts on YouTube and showering to NYT’s podcast, The Daily.
Night: NuFace, the best. Mini microcurrents for your face. I’m a skincare freak. I may or may not have the peach jasmine Sweet Reason in my other hand…. Just maybe...
Notte Jewelry
Night Owl
Frittatas
Not song but the mad men soundtrack
Luster, Raven Leilani
My mom’s late father
We've always dreamed of teaming up with SMEG to deliver on serving Sweet Reason as CHILL as possible. Today, that dream has come true.
]]>We've always dreamed of teaming up with SMEG to deliver on serving Sweet Reason as CHILL as possible. Today, that dream has come true.
1. Enter here
2. Follow @drinksweetreason
3. BONUS ENTRY: Share our Instagram post to your stories and tag @drinksweetreason and @smegusa
Good luck and be chill.
*No purchase necessary. Continental US residents only, who do not have a PO Box, APO, or FPO address. Contest ends February 2nd at 11:59 PM PST. Winners will be announced via DM on February 3rd. Must be 18 years or older to win. Good luck!
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